Vision, Mission and Values
Our Vision
At Swansea Bay University Health Board, our vision is to create a healthier future for everyone in our communities where people live well and age well. We envision a future where everyone enjoys longer, healthier, and happier lives, where people are supported to remain active and independent for as long as possible and access high-quality care when they need it most.
Our ambition is to create a wellness-focused system that prioritises prevention, early intervention, and anticipates health needs. Care will be delivered as close to home as possible, reducing reliance on hospital services and enabling faster recovery when hospital care is necessary. We are committed to delivering seamless, equitable, and person-centred care that responds to what matters most to individuals and their families. Through strong partnerships with patients, communities, and stakeholders, we will tackle health inequalities and empower people to take control of their wellbeing.
We are committed to fostering a culture of continuous improvement, innovation, and inclusion where staff feel valued, supported, and inspired to deliver their best. Through research, education, and collaboration we will shape a smarter, more sustainable health service that is fit for the future.
We will make responsible decisions that prioritise environmental sustainability, financial integrity, and social responsibility. We will embrace digital transformation, harness technology, and redesign services to meet the changing needs of our population ensuring care is safe, effective, and equitable.
Rooted in compassion and driven by excellence, we are working together toward a future where the Health Board is recognised as a leading example of compassionate, forward-thinking healthcare and Swansea Bay is a place where everyone has the opportunity to thrive.
Our Mission
Our mission is simple yet powerful: to deliver better health, better care and better lives for the people we serve. This means helping individuals, families, and communities to live healthier, more fulfilling lives, preventing illness where we can and treating it swiftly, safely, and compassionately when we must.
Better Health means focusing on prevention, education, and early intervention. We work alongside our partners and communities to tackle the root causes of poor health supporting people to make informed choices, promoting mental wellbeing, and reducing health inequalities.
Better Care is about putting people at the heart of everything we do. We aim to deliver safe, timely, and personalised care which reflects what matters most for each individual. Whether at home, in the community, or in hospital, we strive to ensure every patient experience is grounded in dignity, respect, and excellence.
Better Lives reflects our wider commitment to supporting wellbeing beyond healthcare. By collaborating with social care, education, housing, and voluntary sectors, we aim to create the conditions where people can thrive physically, mentally, and socially.
Together, this mission drives every decision we make, as we build a stronger, healthier and more equitable Swansea Bay.
As a Health Board, we recognise that our direct influence on peopleā€™s overall health, wellbeing, and quality of life is limited. Many of the factors that shape health outcomes such as housing, income, education, and social connections sit beyond the boundaries of health services. Our strategy therefore focuses on the areas where we can make the most direct and meaningful impact, including the quality, accessibility, and effectiveness of care.Ā However, we remain mindful of the wider determinants of population health and wellbeing.
We will use broader indicators such as the three below to inform our priorities, strengthen partnerships, and advocate for collective action that supports healthier lives and communities.
Our Values
Our values are those things which define our culture. They are the answer to the question: what is important to us? They serve as a reference point for everything we do and how we lead and manage the organisation.
- Caring for each other in every human contact, in all of our communities and each of our hospitals.
- We are friendly, helpful and attentive. We welcome others with a smile
- We see people as individuals; we do the right thing for every person and treat everyone with dignity and respect
- We are kind, compassionate, patient and empathetic to the needs of others
- Working together as patients, families, carers, staff and communities so that we always put patients first.
- We communicate openly and honestly and explain things clearly
- We take time to listen, understand and involve people; we value everyoneā€™s contribution, and we work with our partners to join things up for people
- We are open to, and act on, feedback
- We speak up if we are concerned
- Always improving so that we are at our best for every patient and for each other.
- We keep people safe and provide an efficient and timely service
- We are professional and hold ourselves and each other to account
- We choose a positive attitude, seek out learning and continually develop our skills and services